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EMPRAOUTBOUND
The engineDeliverabilityMethod
SignalsOutreach fired the week something changes.LinkedInThe other half of outbound, on one clock.Reply agentEvery reply answered in 30 minutes.AutomationsWhat happens the second a reply lands.
Find your marketScale outboundNew marketsHiringInvestorsRe-engageEvents
Apply

CORE

The engineDeliverabilityMethod

EXTENSIONS

SignalsLinkedInReply agentAutomations

MISSIONS

Find your marketScale outboundNew marketsHiringInvestorsRe-engageEventsApply

EMPRA

EMPRA

Outbound

RUN BY HUGO DUPONT & GEORGE LEVESON
LONDON

Empra Outbound is a done-for-you cold outbound firm in London, run by its two co-founders, whose writing model is trained on 4,000,000 cold emails the team sent over three years.

WHAT WE RUN

  • The engine
  • Deliverability
  • Method
  • EXTENSIONS
  • Signals
  • LinkedIn
  • Reply agent
  • Automations

MISSIONS

  • Find your market
  • Scale outbound
  • New markets
  • Hiring
  • Investors
  • Re-engage
  • Events

FREE TOOLS

  • Grade my email
  • Deliverability test
  • SPF checker
  • DKIM checker
  • DMARC checker
  • Subject line tester
  • Spam checker

THE PLAYBOOK

  • Playbook overview
  • Subject lines
  • The ask
  • The sequence
  • Follow-ups
  • Identify your ICP
  • Infrastructure

COMPANY

  • Cold email agency
  • Agency shortlist
  • Agency vs DIY
  • Blog
  • About
  • Start a build

Every figure on this site is a count of work we have done. Pipeline and closed revenue are our clients’ results, and results vary. Replies are shown as they arrived, with senders blurred at source.

That's one of the better outreach emails I have received George. Well done and you caught my interest.
THOMAS · BALENA
I don't normally even see, much less reply to, cold outreach emails but your message is on point.
JAMES WHITFIELD
…sounds good, and very relevant to what I'm looking at right now. Registered. See you there
HEAD OF CLOUD PARTNERSHIPS, EMEA · GOOGLE
Coming back from a holiday week, would love to attend. Thank you for the invite.
BRAND CREATIVE STUDIO · NETFLIX
Please let me know of any future events if possible, would be very keen for them!
UBER ADVERTISING · UBER
That's one of the better outreach emails I have received George. Well done and you caught my interest.
THOMAS · BALENA
I don't normally even see, much less reply to, cold outreach emails but your message is on point.
JAMES WHITFIELD
…sounds good, and very relevant to what I'm looking at right now. Registered. See you there
HEAD OF CLOUD PARTNERSHIPS, EMEA · GOOGLE
Coming back from a holiday week, would love to attend. Thank you for the invite.
BRAND CREATIVE STUDIO · NETFLIX
Please let me know of any future events if possible, would be very keen for them!
UBER ADVERTISING · UBER

We trained a model on 4,000,000 cold emails. It learned what gets answered.

We trained a model oncorpus4,000,000sent by uscold emails.

The model runs full-suite outbound across email and LinkedIn for one client at a time.

Start a buildGet a read on your sequence: same day, no call
$89M+pipeline
$9.2Mclosed by clients
30 minto every reply

Worked with

$89M of pipeline
came out of these.

OPEN ANY CLIENT TO SEE WHO BACKS THEM

What came back

A sample of what came back.

30 REPLIES · 8 PAID LEADS · 7 EVENT REGISTRATIONS · 5 DECK OPENS

Senders and personal details blurred at source. Open any logo to see exactly what came back, labelled for what it is. Pick your industry to see yours.

One engine

Four million emails in.
Every decision about yours, out.

CORE

In every engagement.

  • 01

    The engine

    A model trained on four million sent emails learned the science of cold email. Subject, length, the right ask per persona. It writes with it.

    • Every lead researched
    • 6+ variables, plus a discard list
    • 4,000,000 email corpus
    • A person approves
    Open
  • 02

    Deliverability

    We build the sending stack rather than rent it. Mailboxes, custom SMTP and our own sending servers, sized to your volume.

    • Mailboxes we build and warm
    • Custom SMTP
    • Our own sending servers
    • Reserve capacity, rotated in
    Open
  • 03

    Method

    Define the ICPs. Write many variants per ICP. Measure on reply, meeting and close rate. Scale only the one that wins.

    • ICPs first, always
    • Angles tested against each other
    • Reply, meeting, close
    • Volume behind the winner
    Open

EXTENSIONS

Added when they fit.

  • 04

    Signals

    An engine built around your ICP that watches the market daily and fires the week a company becomes worth contacting.

    • Job changes and funding
    • Filings, hires, PR
    • Watched daily
    • The reason goes in the email
    Open
  • 05

    LinkedIn

    The other half of outbound, on the same timeline as the email. Connection and message sequences from your team's real profiles, plus the founder content that warms the market first.

    • Sequenced with the email
    • Your team's real profiles
    • Founder ghostwriting
    • Replies answered the same way
    Open
  • 06

    Reply agent

    An agent trained on your voice, your product and your customers. Every reply answered within 30 minutes.

    • Trained on your writing
    • 30 minute answer
    • A person approves
    • Also runs on your site
    Open
  • 07

    Automations

    What happens the second a reply lands. Interested leads reach your CRM and your team without anyone copying anything.

    • Interested leads to CRM
    • Slack with the thread
    • Winning variant attributed
    • No reply into LinkedIn
    Open

Missions

One engine.
Point it at what you need.

  • M1

    Find your market

    First outbound, run as an experiment. Find out who actually answers before you spend a real budget on anyone.

    Open
  • M2

    Scale outbound

    The message earned it. Now the volume, the mailboxes and the reply handling grow without the quality slipping.

    Open
  • M3

    New markets

    A vertical or a country you have never sold into, mapped and tested before anyone relocates or hires for it.

    Open
  • M4

    Hiring

    The best candidates are not applying. Reach them the way you reach buyers: researched, personal, timed.

    Open
  • M5

    Investors

    A raise is an outbound campaign with one buyer type. Run the list, the sequencing and the replies like one.

    Open
  • M6

    Re-engage

    Closed-lost deals, cold trials, old lists. The pipeline you already paid for, given a reason to answer again.

    Open
  • M7

    Events

    Rooms do not fill themselves. Outreach that fills conferences, dinners and hosted events with the people who should be there.

    Open

The machine, in public

Don’t take the model’s word for it. Use it.

FREE TOOL

Grade my cold email

Paste the email you are about to send. The rule-set from 4,000,000 sends scores it and a graded report lands in your inbox in minutes, with a human read to follow.

RUN IT ↗

THE PLAYBOOK

What the corpus taught us

The rules our own sending supports, with evidence marked as evidence: the ask, the subject line, the sequence, the follow-up, the ICP, the infrastructure.

READ IT ↗

LATEST FROM THE BLOG

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  • How to Implement AI in B2B Sales Without the Hype

Start

Send us the sequence
you are running.

We come back with a read on the message, the personas we would split it into, and the first angles we would test. No call needed for that.

Read by one person. Never enters the corpus.

We reply the same working day.